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How To Spread Your Ideas (like a virus...)

Trying your best but not gaining the traction you need? Here’s what you need to know.


Video marketing has emerged as one of the top trends in digital marketing. In this blog post, we will look at how you can leverage digital marketing to engage your target audience while driving sales.

According to recent statistics, in 2022 alone, video marketing accounted for 82% of all internet traffic. This shows the increasing importance of following trends in the digital space. Additionally, 92% of marketers consider video to be an important part of their marketing strategy, and 88% of marketers report that video provides a positive ROI.

Let’s talk about the ‘Reversible Octopus Plush Toy’

Sounds pretty ordinary -a stuffed toy. It’s reversible and has an angry and happy side. Despite the simplicity, you will get millions of results, showcasing people expressing their annoyance at their significant others using the toy, flipping it inside out to show the angry face. Also, it’s pretty darn cute - which never hurts.






Now, let’s explore the platform.

How did a plushie get so popular? Two words, Tik Tok. With over a billion active users worldwide, TikTok has become a powerhouse in the social media space. In fact, 62% of TikTok users are between the ages of 10 and 29, making it an ideal platform for reaching a broad range audience.


Witnessing other consumers reinforces our beliefs, monkey see, monkey do. Watching customer testimonials allows the audience to relate on a personal level and get reviews from fellow consumers, thus increasing consumption.

In conclusion, brands who want to stay competitive should capitalise on this trend and incorporate Tik Tok as their platform if their target audience fits into the app’s user demographics.


What should we talk about next in #TheDigitalMarketingCrew? Let us know!


(Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University).

Student: Ruth Xu Wenxin (10580654)

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