Content marketing has long been regarded as the key for building brand authority and maintain relationships with customers (Holliman & Rowley, 2014). However, the rise of artificial intelligence is opening a new era where conventional market tasks could soon become obsolete and the careers of many professionals in the content marketing industry could be jeopardized, or boosted. Let's explore how AI is reshaping the landscape and what it means for your future careers.✨
Firstly, AI is revolutionizing content creation by streamlining processes and enhancing creativity. One unparalleled strength of AI is its ability to process and analyse a large amount of data within minutes of seconds. 🐱🏍As budding digital marketers, you'll witness firsthand how AI-powered tools can analyze data insights, generate engaging content, and optimize campaigns in an iterative manner with unprecedented efficiency.
Moreover, AI-driven analytics provide invaluable insights for your storytelling. The key for good storytelling in content marketing is a good understanding about your target customers, their demographics, their interests, preferences, lifestyles, shopping habits and even the food choice of their beloved puppies. If you can master the skills needed to collect such insights and use such insights to refine your content, you will be able to set yourself apart from your peers in an era where the use of AI will become more and more prevalent.
While AI is sure to displace some traditional digital marketing roles, it will create new job opportunities as artificial intelligence so far does not demonstrate the needed empathy 💖needed to develop and maintain genuine and authentic relationship with customers (Liu-Thompkins & Okazaki,2022). In another word, while AI can provide you with insights, you need to tell AI what are the insights that can help create value for customers. Therefore, budding marketing professionals, its time to embrace AI technology make it a handy tool for you, meanwhile develop your empathetic skills to understand how to create values for your target customers.
References
Holliman, G., & Rowley, J. (2014). Business to business digital content marketing: marketers’ perceptions of best practice, Journal of Research in Interactive Marketing, 8(4): 269-293.
Liu-Thompkins, Y., Okazaki, S., & Li, H. (2022). Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience. Journal of the Academy of Marketing Science, 50: 1198-1218.