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Competing with the Conglomerates

So, you are working for a non-for-profit, have limited budget and need to compete with the conglomerates to get your business message across. Sounds daunting? Yes, but not impossible.

Here are the 3 things I’ve learn as a Digital Marketing Manager for a Non-for-Profit

1. Timing is everything

Understanding your audience is key to maximising your digital marketing exposure, is essential to growing your brand as a non-for-profit. Ensuring your marketing strategy and tactics are tailored to your audience’s usage of digital platforms with ensure the greatest engagement and the likelihood your customers will engage with your product. Draw from big business as inspiration and tailor those strategies to what works for your business

2. Network, Network, Network

Just like growing your business in the corporate world, the world of digital marketing is no different. Draw on the networks that you can use to grow your non-for-profit business. As a non-for-profit business in the sporting industry I have drawn on influential people who relate to our brand to post on our behalf the has enabled our brand to grow exponentially over the past 2 years as we have ‘piggybacked’ of these influences networks of people for greater exposure.

3. Content is Key

Never underestimate content. For non-for-profits it’s important to invest money where you can, Canva is an excellent tool for creating eye catching content at a low cost with online tutorials and webinars, it enables non-for-profits to great engaging content without the need to outsource to a graphic designer. Having constant content whether it be a base colour on the posts or integrating your company logo on each post your do. Once again take inspiration from big business and make it your own!

Student ID: 10552015

#ECUindustryreadyproject, #ECUMKT5325, Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University.

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