Make sure to segment your audience in order to tailor the appropriate
communication channels and content for different audiences, thereby reducing
the marketing effort required for each stakeholder group.
The collection, management, and analysis of audience data enable non-profit
organizations to find donors and potential donors who are most likely to respond to specific information or reasons.
3.A clear and effective website
It is significant for a nonprofit organization to have an attractive website, which is the organization's first impression for volunteers and clients. They often look at the website to find out what the organization has to offer.
4.Video and music
There is no doubt that video and music are easier to catch people's attention than words. Some emotional background music can be used in the video. People may
forget the content of the video, but a memorable soundtrack may stick in their mind
for a long time.
Artificial intelligence can greatly improve the experience of website visitors. It personalizes an organization's website and collects data about visitors. This is
essential for nonprofits.
6.Manage Social Media
Social media is a channel that allows you to have a direct conversation with users. Effective platform management can ensure consistent, high-quality online content distribution. In addition, interacting with your audience online is a great
way to naturally increase support for your organization.
7.Information Content Visualization
Visual marketing content is the key to attracting customers. The ability to visualize
text and data is a new skill that non-marketing organizations need to develop.
How to take advantage of current marketing trends is a compulsory course for non-profit organizations to develop digital marketing. Its specific performance is
to follow the market trend and combine the organized advertisements with
current festivals, hot topics, and events to easily achieve the organization's goals.
Student: XINRUI LI
Student ID: 10481030
(Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University).