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“Brands need SEO first, as it is the most viable and cost-effective way to both understand and reach customers in key moments that matter.” You’ve probably heard this line a hundred times but even if you have a basic understanding, you may still not have a solid grasp on this complex and multifaceted creature. SEO is the process of increasing the quantity and quality of traffic to your website through organic search engine results.
1. Visibility and Rankings
Researchers found that when searching for a service or product online, users are more likely to choose one of the top five suggestions that the search engine shows them. SEO helps you rank higher in search results; your industry increases your brand’s visibility online. This, in turn, gives you more opportunities to convert qualified prospects into customers.
2. Web Traffic
SEO increases your organic search engine traffic, when you increase traffic your visibility and ranking increases, in turn increasing the number of visitors your page sees each day. This directly correlates to an increase in sales – because the more relevant people that see your site, the more likely you are to sell to them.
3. Trustworthy
The higher your SEO score, the higher you will appear on search engines such as Google and Bing. Users tend to trust the recommendations generated by search engines, so ranking higher for the keywords a user is looking for will solidify your product or service as trustworthy in the user's mind. SEO helps your brand stand above others as a trustworthy company and further improve the user’s experience with your brand and website.
4. Social Promotions
SEO is beneficial to the social promotion of your website. People who find your website through a Google or Bing search are more likely to share it on Facebook, Twitter, or other social media platforms.
Nawang Yeshi (10514533)
(Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan
University).