As a start-up business, you might reach out your consumers via multiple social media platforms such as Facebook, Instagram, YouTube, LinkedIn, Tik Tok and etc. Indeed, putting right contents on a right platform could effectively reach out your customers. Here are some tips to develop smart social media contents that could bringing you not just a great social proof, but also driving business results.
- Content Syndication to Multiple Platforms
Focus resources on the platform that your customer used to stop most to develop the key content. This is not saying that you should only focus on a single platform to create specific contents, but you should develop main content to the key platform and re-purpose the content to sub platforms. For instance, a company sells bakery ingredients and baking equipment online could create a “cake baking video” on YouTube as the key channels that their customer spends on, and while they are producing that video, they can also create Story, Reels and Carousel Post on Instagram, and also streaming a Live or a Blog Post on Facebook to gain engagement.
- Content Calendar
A content calendar is important as a first place to resonate your contents to suits particular platform with both quantity and quality. Schedule contents wisely could help maximize the reach in different platforms. Here is an example.
- Engagement Variables
While setting up a social media strategy, always checking the analytics to understand on the best type of content, tone and timing to catch a better engagement. Focus on the format type that your consumers response best, and identify the topic and keywords that they got most interested in.
Having difficulty to find a balance between creating a content for get engagement and a content that actually drive sales? Leave a comment below and let’s discuss! 😊
Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University.