Picture this. You own a boutique in Fremantle. Your newest brand ambassador never calls in sick, never misses a content deadline, never asks for a free trip to Bali and somehow looks flawless at 6:00 am. Perfect hire? There is one small complication. They do not actually exist. Welcome to the world of AI influencers — digitally created personalities designed to look, speak and behave like social media creators. They can model products, appear in videos, promote brands and bui