At first look, The Devil Wears Prada looks like a movie about fashion and luxury magazines 👠 . But for marketing professionals, it’s actually an example of branding, perception and audience behaviour. One of the most famous scenes is when the protagonist, Miranda, the fashion leader of the movie , gives a speech to her new assist Andy about her “simple blue sweater.” Andy is a simple woman wearing a basic blue sweater, which she sees as an easy and independent fashion choi