Small, everyday moments are often what makes a non-profit's story worth sharing. Image created using ChatGPT, based on the author's own prompt. For small non-profit organisations, digital marketing does not have to mean a large budget or a full-time marketing team. AfCAS (Association for Culturally Appropriate Services), a Perth-based non-profit supporting culturally and linguistically diverse (CALD) communities in aged care, provides a useful example of how smaller organisat