Most digital marketing advice assumes a fairly narrow audience: someone who's online, comfortable in English, and already familiar with the platforms you're using. That leaves a lot of people out. Roughly one in five older Australians live with social isolation, and for culturally and linguistically diverse (CALD) seniors, language and distance from family can make it worse. AfCAS (Association for Culturally Appropriate Services) is a small Perth charity that supports CALD se
Australia is one of the most culturally diverse countries in the world, yet much marketing content is still geared toward a single audience. That's an opportunity to fill, and a not-for-profit organization in Perth, AFCAS, which supports culturally and linguistically diverse (CALD) seniors, is a good example of how to do it right. When brands get it wrong, it's not only a missed opportunity; it can lead to lost customers, reduced engagement, and content that simply doesn't wo
