In digital marketing, the most persuasive content often feels real, useful and easy to relate to. For ECU City Campus, student storytelling can be a strong way to promote the campus because it shows the experience through a real student’s daily routine, instead of only using formal advertising language. From campus to Northbridge, student life continues after class. As an international student studying Hospitality Management in the School of Business and Law, my day at ECU City Campus is not...

For many small business owners in Perth, social media still means Facebook, Instagram and TikTok. The problem is that those platforms are crowded, expensive and increasingly hard to stand out on if you are working with a realistic SME budget. For local businesses in Western Australia, a smarter strategy is often to focus on platforms where attention is more intentional, competition is lighter and content has a better chance of connecting with the right audience. That is why more Perth brands...