If you’re running a business in Perth right now, you know the feeling, you spend three hours editing a Reel or a TikTok, only for it to be shown to people in London or locked behind a "pay-to-play" wall. For the 30-something SME owner, time isn’t just money, it’s the finite resource you’d rather spend at a beachside café in Cottesloe than fighting an algorithm that doesn't care about your bottom line. We’ve all been told that Facebook and Instagram are the "holy grail," but the truth is that...