Dear future marketing students, It started with a postcard. A simple image of ECU City Campus in Perth once felt far away, something I could only imagine from home in Sweden. It represented a future that seemed exciting but distant, full of opportunities but still unfamiliar to me. Today, it has become part of my everyday life as an ECU student, and the reality is even more dynamic and rewarding than I expected. For marketing students, ECU offers more than just a place to study, it offers an...

If you run a small or medium sized business in Perth, you have probably had this thought at least once lately: is social media even worth it anymore? Facebook does not go as far as it used to, Instagram feels packed to the brim, and TikTok is not exactly the right stage for every business owner trying to run a company and keep their sanity. For SME owners in their 30s who are juggling staff, sales, customers, and the thousand other things that come with running a business, it makes sense to...