At first look, The Devil Wears Prada looks like a movie about fashion and luxury magazines 👠 . But for marketing professionals, it’s actually an example of branding, perception and audience behaviour. One of the most famous scenes is when the protagonist, Miranda, the fashion leader of the movie , gives a speech to her new assist Andy about her “simple blue sweater.” Andy is a simple woman wearing a basic blue sweater, which she sees as an easy and independent fashion choice. However, for...

Why Perth Millennial Business Owners Should Rethink Twitter and Explore Bluesky or Threads If you’re a millennial business owner in Perth, you’ve probably grown up alongside social media. Platforms have come and gone, algorithms have changed, and what once worked for your brand even just a couple of years ago might not be delivering the same results today. Take Twitter, for example. It used to be a reliable channel for real-time engagement and brand visibility. But lately, many Perth SMEs are...