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User-Generated Content (UGC) and Digital Marketing Strategy

How User-Generated Content (UGC) could Boost Your Digital Marketing Strategy

Even though crafted content is very crucial in digital marketing, user-generated content (UGC) has emerged, a new powerful force in content marketing. UGC is one of innovations in digital content marketing. UGC is any unpaid or unsponsored content that a brand’s customers create related to the brand, such as photos, reviews, videos, and social posts.

The Power of UGC

Compared to the conventional digital content marketing, UGC is more powerful since it averages the experiences and opinions of real customers. This leads to an increase in trust and authenticity. Furthermore, UGC leverages positive reviews, social media mentions, and testimonials, which act as social proof by validating the brand. This further influences purchasing decisions.

Companies can employ different methods in order to harness the power of UGC.  For example, brands can run UGC contests and campaigns to offer incentives, which will consequently encourage user participation. In so doing, the marketer will have offered an incentive for creating content around the brand.



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 Moreover, the marketer can showcase UGC on their website. They can do this by integrating positive reviews, testimonials, as well as user-created visuals on the brand’s website so as to build credibility and trust.

The Excitement Factor

There is no doubt that UGC is a powerful type of Digital Marketing since it adds a certain level of excitement into the brand’s marketing efforts. This is because it brings about fresh perspectives and creative formats that keep the brand’s audience engaged, making them to come back for more.

Authenticity Factor

During this age of information overload, customers are craving for authenticity. UGC ensures authenticity since it offers genuine endorsements from real people, which further fosters trust.

Kevin Rutto

ID: 10582496

#TheDigitalMarketingCrew #ECUMKT5325 #UserGeneratedContent #DigitalMarketing: (Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University).

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