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TikTok Marketing Trends 2021

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TikTok's popularity has grown tremendously in recent years and is expected to reach 1.2 billion monthly active users in 2021. As a result, it's important to consider how non-profit sectors can take advantage of its immense strength.

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Here are the top 5 TikTok marketing trends in 2021.

1. Memes

A Meme is a picture, video, or another form of media, usually comedic, generated and quickly distributed in TikTok with minor variations depending on the creator's intended message or joke. Companies can increase engagement and possibly gain viral status by using powerful memes in their marketing strategies.

2. User-Generated Content

User-generated content (UGC) is material produced by users and uploaded to TikTok. Non-profit organisations may use UGC to help users interact with like-minded people, resulting in a larger, stronger, and more united society.

3. Branded Hashtag Challenges

Hashtags are the most common way for users to connect and discover content and form groups. On TikTok, hashtag challenges fuel the most user interaction across the entire network. The advertised hashtag challenge allows brands to connect and collaborate with the TikTok network. easily

4. Duets

TikTok places a strong emphasis on user engagement and content sharing. Duet is an interface type that divides the screen in half and shows two different videos on either side. It allows businesses to show off their products in an entertaining manner.

5. Rise in Video Ads

The demand for visual content is surging, so video advertising on TikTok is expected to rise this year. Video advertising will rise in 2021, particularly with the launch of "TikTok For Business."

The more of these trends you can capitalise on, the better. If your company isn't even using TikTok to communicate with customers, you should try setting up an account.

Tashi Rabten, 10295261

(Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University).

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