The whole concept of digital analytics refers to the process which concentrates on both the quantitative and qualitative analysis of data which is obtained from huge number of digital platforms. This process main end goal is to aid in the decision making after analyzing and synthesizing huge amounts of data.
It is through this analysis that we find key and most relevant data which is essential and relevant data that is specific to given scenarios and future plans. To filter such relevant data is difficult and that is where the digital analysis is applied.
Digital analytics also aims to show and comprehend the user behavior majorly looking at how the user or customers are influenced towards certain attributes and behavior and gives insight into how such attributes or behavior can be influenced through the use of digital media like the websites, applications or even social media.
The most important objectives of digital analytics include;
a. Understanding the process – Here the description of the phenomenon which has been defined over a specific period of time is done i.e. problem formulation. Once this is done, the factors which affect it are stated to state its causes and effects in future for example a description of sales for each month, the effect of social media advertising on the online sales.
b. Future prediction – once we know the phenomenon and how it relates to the factors affecting it, then we can make predictions of the behavior in future. This demands that methods used for the study and outcomes of the data is reliable and is out of analysis of the realistic conditions.
c. Decision making – once the phenomenon can be explained step by step and that the most key data is taken into considerations when making behavior predictions. Once all these are true, then it’s time to make the decision. Here decision making comes from the estimates and here its aim is to influence actions basing on the analysis and results from the provided estimates.
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Posted By- HARSHAL GHAI
Student Id- 10529323
Note- This post is for educational purposes not intend to create business & all the images is created using canva by student)