Are you ready to add some real sparkle to your digital marketing plan? Want more bang for your marketing buck? Then take a closer look at the bright lights of content marketing.
Content marketing has always been about communicating with your target audience. You want to get your brand message to your existing customers as well as potential new markets and communicating to them is the first step, especially in this fast-paced digital world.
So let’s take a look at three important elements to consider in your content marketing strategy for 2022 and beyond.
Videos aren't new, but you should switch your focus onto the execution of videos as part of your marketing plan. So, rather than an instructional video of your product, consider pivoting to a live video stream of consumers using your product in situ. Or your product 'in the field' showcasing its features.
Influencer made content
Historically, commercial relationships with influencers often weren't clear regarding paid content or affiliate links. However, in 2022, encouraging your trusted influencers to customise or 'add value' to your offering in their unique style, perhaps via a platform such as TikTok, is a new way of creating authentic content for your brand.
Is really having a moment in the spotlight! Never heard of it? Well, it's taking your existing content - brochures, webpages and how-to guides and tweaking them into new offerings such as social media posts, reels/videos and podcasts. A great opportunity for your business to do a stocktake on existing content whilst creating new digital friendly pieces to really add pizazz to your market offering.
So, make sure you incorporate these three content marketing elements to help add colour and life to your business today!
Are there any other elements of content marketing that you believe should have got a mention? Like to know more about content marketing and your business? Contact us below with thoughts, suggestions and feedback.
(Disclaimer: This content is for the sole purpose of teaching and learning Edith Cowan University)