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How do you leverage modern influencer trends to engage digital customers?

Are you excited to know what brand storytelling is about? Let’s find out together.

Visual storytelling has become the cornerstone of effective digital marketing strategies for engaging audiences and increasing sales. Through the blog post, we will discover how influencers can grab digital users’ attention while communicating brand messages in a memorable and impactful manner. 

Based on some current data, by 2023, influencer marketing was valued at $21.1 billion. 

Since 2019, the size of the global influencer marketing industry has more than doubled, and in 2023, the market was projected to reach a record 21.1 billion dollars.

Let's talk about buying cosmetics online.

Everyone has a story to tell, and brands are no different. Cosmetics is a very popular beauty care item for both men and women today. The diversity of brands, origins, and uses makes it very difficult for customers to make decisions. Especially in today's commercial age, a cosmetic brand can significantly increase sales through its influencers. Customers are eager and ready to buy, as long as their influencer is the brand’s ambassador.

Now, let’s discuss the platforms.

By what means are those stories spread? Platforms like Instagram, YouTube, and TikTok thrive on visually compelling content that engages users on an emotional level.

While macro-influencers may boast larger followings, micro-influencers often possess higher levels of engagement and influence within niche communities. Brands can leverage the authenticity and intimacy of micro-influencers to reach hyper-targeted audiences and drive meaningful conversations around their products or services.

In conclusion, attracting and engaging with digital consumers in the modern landscape requires a strategic and authentic approach to influencer marketing. By harnessing the power of authenticity, visual storytelling, micro-influencers, and inclusivity, brands can forge deeper connections with their target audience and drive meaningful engagement that extends beyond fleeting impressions.

What topics should we discuss next? Let’s find out!



Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University and has not been endorsed or otherwise approved by the organization it promotes.



Student number: 10665311


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