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Your Organisation and Your Audience: Why Content Targeting Matters

When developing content and a digital strategy for you NFP organisation, your audience base should be one of your largest considerations. Who are they? What do they like? What do they need? And how will you give it to them?

We’ve put together a list of three key points to consider when developing content for your audience.

Who Are They?

And no, you don’t just have one audience. NFPs have a bunch of different stakeholders, and all of them need targeted content. Whether it be your direct clients, the wider community and donors, or official organisational stakeholders, knowing your audience, and developing content specific to their wants and needs is paramount to ensuring positive and productive engagement with your brand.

Relationships Are Key

When developing your content plan, it’s important that you consider how your brand engages with your audience base on a long-term basis. Building up brand awareness, and trust, takes time. Bearing this in mind when thinking about what to share with your audience and when to share, it will go along way to ensuring continued engagement and support.

Add Value

Sharing with your audiences is great, but it is of little use if your content is unable to offer anything of real value. Communicating across digital platforms is a great way to share information, education and excitement. By ensuring content creation that adds value for your audience, you will be increasing your chances of them remaining engaged with the brand. Increased engagement often results in meaningful action over a period of time – something every brand is looking for.

Take Away

Whether you are targeting your client base, the wider community, key stakeholders, or donors, ensuring your content is created in a way that is targeted and engaging is paramount to your content marketing strategy. By building long terms relationships with your audience bases, you can encourage brand awareness and meaningful engagement across your digital platforms.

Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University.


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