Have you ever scrolled through Instagram and stumbled upon a post from an influencer that just felt too perfect to be true? The perfectly curated lifestyle, the immaculate makeup, and the luxurious travel destinations may seem appealing, but they can also feel unattainable and inauthentic. Enter realist influencer marketing, the newest trend that is shaking up the digital marketing industry.
" Goodbye Unattainable, Hello Reachable "
Realist Influencer Marketing [RIM] is the use of influencers who represent real-life situations and scenarios in their content. These influencers don't use highly edited or filtered content, and their followers can relate to them on a personal level. With the rise of influencer platforms like TikTok and Instagram, this trend is rapidly gaining traction. Here are the Top 3 reasons Realist Influencer Marketing is shaking up the Digital Marketing sector:
A Refreshing Change
RIM provides a refreshing change from the overly curated content that has become synonymous with influencer marketing. Realist influencers showcase real-life experiences, flaws and all. They can relate to their followers on a deeper level, building a sense of trust and authenticity.
RIM is cost-effective for companies and organizations as the influencers tend to have smaller audiences than their celebrity counterparts, meaning they charge less for sponsored content. This allows companies to achieve similar levels of engagement at a fraction of the cost.
Trust is Everything
Finally, RIM is likely to be more effective than traditional advertising methods because research has shown that consumers trust the opinions of real people more than they trust brands. Realist influencers provide an authentic voice that resonates with their audience and can sway purchasing decisions.
In conclusion, the rise of RIM is an exciting development in the digital marketing industry. It offers cost-effective solutions for companies and organizations while providing an authentic voice for consumers to relate to. As the trend continues to grow, it will be interesting to see how brands adapt their marketing strategies to keep up with this new trend.
Published by Roger Wilson 10562437
(Disclaimer: This content is for the sole purpose of teaching and learning at Edith Cowan University).
All images used in this article are property of Canva