The Digital Marketing Crew

First of all... Why? A great question - why should I spend time interpreting the data on my digital marketing strategy? To be an...

So you’ve had the great idea, you’ve started your business, you’ve got a great digital media presence and are selling your product; but...

Online brand advocacy (OBA) is a new buzz word, and for good reason, according to a recent study led by Dr Violetta Wilk. The more...

What are the most important digital marketing trends? This is hard to answer as they may be different, depending on your company and how...

Give your customers opportunities to be your brand’s voice online as this will strengthen their loyalty to your business. It is well...

Digital marketing or traditional marketing - what is the difference? The main difference between digital and traditional marketing is the...

With unpredictable events happening around the world, such as the COVID-19 pandemic, and as technology continues to change rapidly,...

You want to run a digital marketing campaign but don’t know how effective it is or you don’t want to crunch up those boring numbers and...

Influencer marketing is definitely staying and growing in 2021, More and more companies are investing in influencer marketing for their...

If 2020 has thought us something, it is how to survive and rapidly adapt to changes. However, companies don’t want just to survive, they...

What is an Influencer? An Influencer is someone who has: A previously held, direct audience relationship with followers based on their...

Why your business might be missing out if you don't start a podcast right away!

Content marketing can be tricky. Here is a guide to help you with the steps involved in effective content marketing.

Digital marketing is forever evolving and it is often challenging to plan for what awaits us in this space. Here is my pick of the top 5...

Your Online Brand Advocates are more than just loyal customers – they are the most authentic, trustworthy and relatable source of...

Creating successful content marketing requires a well-thought-out strategy and execution. Here are essential tips to help you create...